The British Cactus and Succulent Society is the largest society and charity in the UK dedicated to the cultivation of cacti and succulent plants. While it has built a strong and committed membership over the years, an outdated visual identity has made it difficult to engage a new generation of enthusiasts.

The new identity reimagines the British Cactus and Succulent Society as a contemporary and accessible brand — designed to attract a younger audience while remaining welcoming and inclusive to anyone who shares a passion for cacti and succulents.