Limitless Field

From Ideas to Reality

Exhibition Identity
Editorial

From Ideas to Reality is an immersive exhibition about concept art in video games. The exhibition showcases the creative process behind the design of characters, virtual environments and UI elements. Visitors are invited to discover how ideas evolve from sketches into fully realised gaming experiences.

The visual identity, Limitless Field, is inspired by the contept of spacetime expansion in physics. It symbolises the spread of knowledge and the exchange of ideas across boundaries.

The expanding field adapts seamlessly from printed media, physical spaces, to digital screens, creating a unified exhibition identity and experience.

The expanding spacetime field serves as the exhibition’s core visual identity. The system extends seamlessly through printed media, exhibition spaces, and digital screens, creating a unified visual language that evolves with each touchpoint.

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MYCO